Over the past few months, local businesses and independent shops have been hit hard by the coronavirus pandemic and subsequent lockdown. Many of them are finding themselves in a position where they couldn’t survive, forcing them to close their doors.
A majority of small businesses don’t have the back-up of large cash reserves to get them through difficult times. Every cent spent either instore or online helps keep them going, all while protecting jobs and supporting local communities.
They are the heart of every community. Each one special and unique in its own little way, and we, the customers, are their shareholders. So this Christmas, show them you appreciate their presence in your community by supporting them in every way you can.
If that’s not enough to convince you otherwise, here are six more reasons why it’s important to buy from small businesses this Christmas:
Everything is community-based
Small independent businesses are more likely to keep it local too. They reach out, support and buy from other local businesses such as tradesmen, accountants, farms and other various service providers which keeps money within the community. They are also more likely to employ local workers.
Better customer service
Local businesses are run by local people, not a big board room. If you have an issue, you can speak directly to the owner who will have a more personal approach to any enquiries or issues that may arise.
More eco-friendly
Supporting local business means less noise and pollution because there will be fewer cars travelling to and from work. Local shops have a lower carbon footprint in comparison to larger companies.
True connections
There is a huge chance you know the people behind the business, including their family and friends. Local business owners are real people in your locality trying to support their families just like you and me.
More authentic
Local shop owners truly care about their customers, as mentioned above, and we are their shareholders. Most local shops know their customers by name, making your shopping experience even more personal.
They often give back
Small shops and local services are more likely to donate spot prizes for raffles or fundraisers for those in need, and they tend to sponsor local GAA or soccer clubs more.